CX-Informed Strategy, Research, and Design to Help you Drive Growth
At BOH (Back of House) Ventures, we help manufacturers and service providers develop strategies for meeting their sales and CX objectives.
How we can help
B2B Sales Strategy
You are a manufacturer of a product with the potential to improve a customer experience. We can help flesh out a value proposition and go-to-market strategy that integrates the latest industry trends.
CX Research
You are a service provider that cares deeply about delivering great experiences. We can help conduct the primary research necessary to understand the customer journey and ultimate Job To Be Done.
Service Design
You are an operator looking to refresh their current service, or an entrepreneur looking to design a scalable service from the ground up. We can help with insights from both the front and back of house perspective.
"Hospitality Businesses"
Hospitality is a concept relevant to a wide variety of industries and is inclusive of:
1) companies delivering exceptional experiences
2) companies supporting those who do
On the interaction front lines
These are the companies with a passion for connecting with the end consumer. Traditional exemplars originate from hospitality, but delivering a great customer experience is crucial for a range of business from coaching to professional services.
Behind the line of visibility
A the foundation of any successful service are the companies that provide the materials and know-how necessary for crafting great experiences. These include farmers, F&B manufacturers, designers, and technology vendors of all varieties (i.e., our B2B folks).
Case Studies
The challenge facing 4EverFit was how to deliver their personalized macro-nutrition training at scale. To help, we developed an AI-powered chatbot and digital twin capable of both delivering customized nutrition advice and functioning as a virtual influencer.
As a non-alcoholic bottle shop, the challenge for Botany was educating consumers on a new category. We developed a blended shop/bar experience where consumers could experience products in action.
For CFoam, the challenge was delivering an upscale client experience in an industry characterized by high-turnover. We developed an AI-powered training system that allowed detailers to perform to service standards, while also marketing value-added services.
At Citrus Bunny, we redesigned brand standards and created a two pronged B2B marketing campaign targeting cocktail consultants and casual dining chain procurement personnel.
For GG Lemonata, we conducted an audit of their CX and developed Standard Operating Procedures that allowed them to pursue growth via a franchising strategy. Additionally we created a journey management framework to support franchisees.
We conducted customer research to help Hook and Ring develop an upscale, but family friendly dining concept. Then we helped them put in place the Standard Operating Procedures necessary to scale their operations.
Another of our B2B clients, we helped ICEHAUSEN develop a go-to-market strategy for their artisan engraved ice cubes. Once that was “squared away”, we helped them develop a franchise system for growing their business.
Oasis Exteriors builds high-end exterior spaces for both commercial and residential clients. They came to us for help on their branding and B2B sales strategy.
F.A.Q.
We help companies who’s businesses involve foodservice (and hospitality more broadly) develop strategies for meeting their sales and CX objectives. The best insights are built on research insights, and offer operational implications that need Service Design to enact. These are our core competencies. Competencies we outsource include interior design, architecture, and recipe development (i.e., art).
Service design is all about supporting the customer-facing experience with the right back-of-house operations and resources to create smooth, efficient, and scalable interactions that deliver on the job to be done (JTBD). It is more about Customer Journey Management than traditional “design.”
Yes, but our focus is more from an operations (back of house) perspective. For creating a front of house with wow factor, we can team up with one of the great architecture / interior design firm out there.
Absolutely! Understanding the challenges of operators allows us to craft effective B2B promotional strategies for our clients
We would love to help you put together brand standards and SOP grounded in customer insights and market trends – along with the resources needed to manage and scale customer journeys that deliver on your brand promise.
We are passionate about Artificial intelligence (AI) and related technologies; and would love to develop some ideas for how these paradigm changing technologies can be leveraged in your business.
What type of project do you have in mind?
At BOH Ventures, we take pride in providing the type of “back of house” support needed to enable exceptional customer experiences.
Leveraging our deep understanding of operator needs, we craft B2B sales strategies that resonate with your customers and help your product stand out in competitive service industries.
Our primary research dives into the customer journey, providing actionable insights that fuel data-driven marketing and help you better understand the Job To Be Done.
We help you streamline your customer’s experience by aligning your service touchpoints with operational efficiency, ensuring every journey is consistent and impactful.
Whether you’re scaling through franchising or need to fine-tune your operations, we create SOPs grounded in customer insights and industry trends to maintain consistency and quality as you grow.
Have a Project on mind?
We can help you bring your ideas to life. Let’s talk about what we can build together
