BOH Ventures
We are BOH, short for Back of House: the research, systems and AI behind a great guest experience.
Eight brands, from a single bottle shop to a franchise system.
The challenge facing 4EverFit was how to deliver their personalized macro-nutrition coaching at scale. We built an AI-powered chatbot and virtual influencer that deliver customized nutrition advice to far more clients than one coach could reach.
CFoam wanted an upscale client experience in an industry known for high turnover. We built an AI-powered training system that lets every detailer perform to service standard, while also marketing value-added services.
As a non-alcoholic bottle shop, Botany had to teach customers a new category. We designed a blended shop and bar where people could try the products in action.
We redesigned Citrus Bunny's brand standards and built a two-pronged B2B campaign aimed at cocktail consultants and casual-dining chain buyers.
We audited GG Lemonata's customer experience and wrote the standard operating procedures that let them grow through franchising, plus a journey management framework to support their franchisees.
Customer research shaped Hook and Ring's upscale but family-friendly dining concept. Then we put the standard operating procedures in place to scale it.
For ICEHAUSEN's artisan engraved ice cubes we built the go-to-market strategy. Once that was "squared away," we developed the franchise system for growing the business.
Oasis Exteriors builds high-end outdoor spaces for commercial and residential clients. They came to us for branding and B2B sales strategy.
A consultancy, built around three things: insight, systems and AI. We research your customers and market, turn what we learn into brand strategy and standard operating procedures, then use AI to make those systems run every day. We partner with others for interior design, architecture and recipe development.
To make good systems easy to follow. For CFoam, an AI training system helps detailers deliver the same upscale service on every job, even with high turnover. For 4EverFit, an AI chatbot and virtual influencer deliver personalized nutrition coaching at a scale no single coach could match. We start with the problem, then pick the tool.
Service design means supporting the customer-facing experience with the right back-of-house operations and resources, so interactions are smooth, efficient and scalable and deliver on the job to be done. It is closer to customer journey management than to traditional "design."
Yes, with our focus on operations (the back of house). For a front of house with wow factor, we team up with one of the great architecture and interior design firms out there.
Absolutely. Understanding operators' challenges lets us craft B2B strategies that land with them.
We would love to. We put together brand standards and SOPs grounded in customer insight and market trends, along with the resources you need to manage and scale customer journeys that deliver on your brand promise.
Elissa has spent 25 years in B2B foodservice marketing. She builds brand and go-to-market strategies grounded in where the industry is heading, and she leads BOH's strategic brand work. Outside BOH she coaches macro nutrition, which is how the 4EverFit work began.
Mike is an Associate Professor and Director of the CX signature program at Clemson University, where he teaches service design, marketing research and a special-topics course on frontline service robots and AI. He brings that research to BOH's systems and AI work. When he is not teaching, he guest bartends at tiki bars.
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